Maybelline New York's Be Sensational and Win Finalists are Announced

Vote for your Favorite Performer
Maybelline New York and CVS/pharmacy
Announce the Six Finalists
of the Be Sensational and Win Contest

After an exciting, nationwide search Maybelline New York and CVS/pharmacy have announced the “Cell Block Six” finalists in the Be Sensational And Win Contest. The contest, created by Maybelline New York in partnership with CVS/pharmacy will land the grand prize winner in a performance of Broadway’s Chicago the musical,

The Six finalists’ audition videos can be viewed by visiting BeSensationalAndWin.com. Fans are asked to vote for their favorite contestant before May 7th. Each voter will automatically be entered into a sweepstakes for a chance to win their own trip for them and a guest to New York City, including air, hotel, and tickets to Chicago, the musical.

Ultimately it’s the voters who decide the Grand Prize winner. The votes for each performer will be tallied and the contestant receiving the most votes will be Broadway bound.

To cast your vote, visit BeSensationalAndWin.com and help decide who will razzle dazzle the audience in an upcoming performance of Broadway’s Chicago the musical.

Be Sensational and Win

Be Sensational with Maybelline New York, CVS/pharmacy and CHICAGO the musical
Do You have what it Takes to be on Broadway?
Let us razzle dazzle you... Maybelline New York and CVS/pharmacy invite you to help decide who has what it takes to appear in CHICAGO the musical. This spring, Broadway hopefuls everywhere will audition to win a walk-on role in the Broadway production of CHICAGO the musical as part of the "Be Sensational and Win" contest.
From March 15th to April 15th consumers can enter for a chance at stardom by visiting the exclusive micro-site -- besensationalandwin.com. Perform your favorite song from CHICAGO the musical, and download your audition video for a chance to win. Live auditions will take place on Monday, March 22nd at the Ambassador Theatre in New York, home to CHICAGO the musical, one of New York's longest running musicals. There and at the 150 E. 42nd Street CVS/pharmacy in New York City, Maybelline New York makeup artists will help both contestants and consumers get extra Broadway-ready with mini-makeovers as well as receive CVS/pharmacy coupons for discounts on Maybelline New York products.
Judges of the contest include current star of CHICAGO, actress and singer Michelle Williams, the CHICAGO casting team, and a Maybelline New York executive. The judges will have their say on every performance and will narrow down the entries to the top six finalists -- The Cellblock Six. However, it's the viewing public who determines who will make the cut for the role of a lifetime as a member of the cast of CHICAGO the musical. The walk-on role will include lines and depending on the winner's ability, singing and dancing. The winner also receives a trip for two to New York City, a professional makeup artist kit from Maybelline New York, a CVS/pharmacy gift card valued at $100 and more!
Public online voting takes place from April 19 -- May 7, 2010. The voters also get their chance at prizes as well, including an all-expense paid trip to New York City, CVS/pharmacy coupons, tickets to CHICAGO the musical, plus a meet-and-greet with the cast and special backstage tour.
During the entire month of April, Maybelline New York will support the "Be Sensational and Win" program through prominent in-store displays in more than 7,000 CVS/pharmacy locations featuring Lash Stiletto mascara and new Color Sensational lipcolor.
"This is a very exciting partnership for Maybelline New York," says Steve Lutz, Senior Vice President, Sales, Maybelline New York * Garnier. "Be Sensational and Win is the type of program that will excite the consumer within the in-store environment as well as drive her to engage with the brands through other impactful
points of contact. We're excited CVS/pharmacy is our retail partner for this program."
"CVS/pharmacy is thrilled to be the retail partner for the Maybelline 'Be Sensational and Win' program," said Cheryl Mahoney, Vice President of Beauty, CVS/pharmacy. "We applaud Maybelline for giving beauty consumers a fresh and fun way to experience the Maybelline New York brand."
"Tried and true brands such as CVS/pharmacy, Maybelline New York and Chicago the musical resonate with people from all over the U.S.," says Barry Weissler, producer of CHICAGO the musical. "We couldn't think of two better partners for this program and to help us discover a new member for our sensational musical."
About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,000 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at http://info.cvscaremark.com.
About Maybelline New York
Maybelline New York is available in over 90 countries worldwide. As the official makeup sponsor of Mercedes Benz Fashion Week, Maybelline New York combines technologically advanced formulations with on-trend expertise to create inspirational cosmetics with a spirited, accessible style. For more information, log onto www.maybelline.com for the latest news and product introductions, seasonal trends and advice. Also available in Spanish.
About CHICAGO the musical
Now celebrating more than 13 glorious years of girls, glitz and glamour on the Great White Way, the record-breaking smash hit musical CHICAGO is the sixth longest-running production in Broadway history. CHICAGO features a book by Fred Ebb and Bob Fosse, music by John Kander and lyrics by Fred Ebb, and is the winner of six 1997 Tony Awards including Best Musical Revival and the Grammy Award for Best Musical Cast Recording. Directed by Walter Bobbie and choreographed by Ann Reinking and produced by Barry and Fran Weissler, CHICAGO has become a worldwide phenomenon with productions in 24 countries and 11 languages since 1996. www.ChicagoTheMusical.com

Be Sensational And Win

created by

Maybelline New York

in partnership with CVS/pharmacy



Grand prize winner appears in CHICAGO, the musical

With Lines and Likely Singing and/or Dancing



Auditions

The Ambassador Theatre

219 W 49 Street

March 22

9am-11am & Noon-1:00pm

First 100 people guaranteed to be seen*



Or via the Internet at

BeSensationalAndWin.com

Between March 15 and April 15



Look like a Star Mini-Makeovers, Discount tickets

To CHICAGO, the Musical and ProductCoupons

CVS/pharmacy

150 E 42 Street

March 22

11am-7pm



To learn more about entering the contest

and razzle dazzle auditioning tips from

Michelle Williams, Broadway's newest Roxie

visit BeSensationalAndWin.com


* Those auditioning in person, MUST bring a photo of themselves

Good luck, ladies!!

xo

Kiss Kiss - Top Ten Red Lipsticks

Red lipstick if such a potent weapon, it was once outlawed for it's power over men. Needless to say, every woman needs at least one in their make up bag. Here is a list of top ten red lipsticks...

Max Factor Vivid Impact Lip color - Ms. Right

Laura Mercier - Mistress

Chanel Rouge Allure - Lover

MAC - Ruby Woo

Shiseido - Valentine

YSL Rouge Volupté - Red Muse (the catwalk color for fall 2009)

NARS - Jungle Red

Guerlain Rouge G - Gala

Revlon - Fire & Ice

Maybelline Color Sensational - Red Revival

If you don't have a ravishing red lipstick in your make up bag, one of these colours is sure to please...

xo

Pulse Perfection Vibrating Mascara by Maybelline

The world of cosmetics welcome’s Maybelline’s first vibrating mascara. Pulse Perfection Vibrating Mascara vibrates 7000 times per stroke. It provides clump free definition, intense colour and shine. It is currently available in Very Black and Intense Back in waterproof and washable formulas. This mascara builds volume, length and adds curl. If you haven’t tried a vibrating mascara and don’t want to purchase the department store brands, this may be the one for you since it will be priced considerably lower.

Try it and let me know what you think!

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Maybelline Stiletto Ultimate Length Mascara

My friend Sarah is obsessed with this mascara and told me to give it a try. Maybelline Stiletto Lash is super when it comes to lengthening and separating. It so inexpensive too! I got mine for less then $10 which is about $30 less then what I usually spend on mascara. Maybelline Stiletto Lash promises to stretch out your lashes by 70% at every angle. It also contains Pro - vitamin B5 and silk protein to strengthen and condition your lashes as well. I love it for it's super lengthening power, but I feel that it lacks a bit of volume so I use it with my Lancôme Cils Booster XL Masacara Base and that does the trick!