Tuesday, October 19, 2010

Albert Andrada/ PRESS KIT

for Philippine Fashion Week 2011 Spring/Summer
text by the STYLEMONGER-Butz Fuentes


Albert Andrada's works reveal poetry and imagination.
His lines are solid and elegant in precious fabrics vamped with extravagant detailing.High in level of creativity, Andrada never forsakes quality for mass appeal and commercalism." My client is a woman with attitude, she is strong with clear point of view.In other words, they wear the dress, the dress does not wear them", he says.




Andrada has established his signature style, sculpted body shapes that define femininity.
Winning the Swarovski Awards for the Best Designer in Professional Category 2002, established his reputation and worked harder to hone his craft. A fashion design graduate from Slim's, he cut his fashion teeth in the Emirates, where he learned the nuances of structures and embellishments.


Albert Andrada combines the old- school techniques in approach to tailoring and designs wih contemporary touches of trends and style. His 10 piece collection at the Philippine Fashion Week Spring/Summer 2011 is inspired by the rich culture of India. Titled "KOHINOOR", the precious gem will bring the audience to the inner sanctum of the royalties- the Maharajas and Maharanis. The colors are beige, off white ,silver and gold.


The silhouettes are mixed Indian-contemporary like jodphur pants  with edgy twists. Embellishments are in Swarovski crytals and elements with zardozi embroidery from the ethnic artisans of Udaipur and Rajasthan.
His first at the Philippine Fashion Week, Albert Andrada's global appeal will surely bring excitement to the event.


ALBERT ANDRADA- KOHINOOR
SMX Mall of Asia Oct.31,2011
GRAND ALLURE 4:00PM
MANILA

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