It took me just about five seconds to make an impression to Hatem Alakeel , the quintessential all-Arabian-boy, er... the man with a "next- door- type" of a guy. Except for his lean-fit physique and disarming smile, Hatem is too good looking to actually be my neighbor. The Saudi Arabian designer of the brand TOBY, enjoyed major spotlight. Being one of the hottest Middle Eastern personalities who reinvented the once traditional garment to a higher level in fashion sense, he is a serious designer, and his bespoke lines fascinated the international style connoisseur.
Venturing fashion's menswear was Alakeel's snap judgement, which later dissolved in his style mantra's poetic impulses and later sank into his work ethos. He pushed beyond stereotypes of the spoiled and the rich by creating a league of the " new breed" that demands identity attention and respect.
Hatem Alakeel's own story begins with art, such as Matisse and Warhol , even before he began designing , he enriched himself with various inspirations: music, flora and fauna, family and culture , fused with arabian rich cultural heritage.
And it’s through art and inspirations that he became an artist. His sartorial clothing were carefully constructed defining a sense of aesthetics beneath tailoring . His eponymous collection is classic, contemporary and powerful, recalibrating the thobe to a new level globally.
His designs can be found at his Jeddah Boutique on Prince Sultan Street (next The Fist statue) and in Dubai’s Boutique One’s MOE & JBR locations.
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