H&M Shopping Rules for Jimmy Choo

Yeah, that's right, you read correctly - RULES. Here they are as written on the H&M website...

What do I do if I arrive before opening hours?

If there is a line, please wait in line and H&M store staff will inform you how to shop.

How does the queing system work?
The first 160 people in line will receive a bracelet; on the bracelet you will be given a specific time for shopping in our designated area. The bracelets are only needed for the women's shoes, bags and accessories. Customers shopping the men's collection or the women's garments will not require a bracelet.

When your time has come, we will let you into the designated area to shop. Our goal is to create a better shopping experience for all of our customers.

If you are not one of the 160 first in line, you will of course have the opportunity to shop from the rest of collection or within H&M. After about two hours we will also open up the designated area for all of our customers.

To make sure as many customers as possible are able to buy from the Jimmy Choo for H&M collection, we have a limitation. Every customer can buy the whole collection but with a limitation of buying maximum one per product, i.e. not more than one size (shoes/garments) or piece (accessories) per product per customer. The limitation covers the whole Jimmy Choo for H&M Collection. Your place in line does not guarantee any items from the Jimmy Choo for H&M collection.

How civilized! Ladies, there is one thing that H&M failed to mention that I will take upon myself to say to you...do not pull some random's hair because they snatched the last shoes, or handbag that you want- leave the hair pulling for outside the store...I know everyone will be going wild. Sadly, I will not attempt to get my hands on the fabulous items that H&M will have, because I will be devastated if I don't get what I want. I'm already devastated and the sale hasn't even happened.

If you feel extra generous pick me up a pair or two of fabulous shoes. I believe I am a size 6 in Choo. No flats please. I enjoy heels more.

Happy shopping!

ps. The collection will be released November 14th.

xo