Steve Madden launches Betsey Johnson’s Fall 2011 Collection

Elegant styles and the hot pink sole add a touch of grace and style to your wardrobe


Setting the bar for over-the-top fashion this season, Steve Madden launches New York designer and breast cancer survivor Betsey Johnson’s chic collection with the signature hot pink soles to celebrate Pink October which is dedicated to raising awareness for breast cancer.

Intrinsic detailing and excellent craftsmanship coupled with exquisite prints in suede, velvet, pony hair and leather add depth to the collection. From official meetings to a causal evening with friends, Betsey Johnson’s Fall 2011 styles will have heads spinning in awe around the clock.

Exuding an eclectic range of elegant styles and classy patterns, Betsey Johnson has something to make every girl feel downright pretty. Designed in exquisite satin and rhinestone embellishments, Caseyy and ICON will add a feminine edge and give your evening look a fashionable finish.

Life is good and what better way to celebrate than with 70’s inspired fashion! The sweet and velvety silhouette of the Sophia is just what a girl needs for a day in the sun. Bright colors, natural accents, and platforms will have Betsey girls living and loving life every step of the way.With an array of jewel tones and lace, the dynamic Samantha takes the black and white screen into full blown color. With the pretty embellishments set to turn heads in any town, the star-struck Glitzeee will make every outfit red-carpet ready in a flash. Step into the Diskko and feel like the Queen of the Jungle. The Dita is a perfect blend of washed out rouge with a laced up heel. The Daelyn has just what every devil in disguise needs, so touch up those red lips and be bold, be beautiful –be Betsey.

The collection is currently available at Dubai Mall and Mall of the Emirates stores.
Steve Madden is easily America's most successful shoe designer. Considered the fashion footwear mogul of the 21st century, Madden has been responsible for the design and marketing of the company's trendsetting shoes for the past two decades. His vision to give young, fashion forward women a unique way to express their individuality through style resulted in millions of customers worldwide and propelled his designs to the forefront of the fashion industry.


Madden's footwear vision is continuously evolving. Steve once said, "What inspires me is what I see people wearing on the streets of the world from New York to London and beyond. I get my ideas and inspiration from pounding the pavement all over the world. Today, fashion is dictated by individual style. To me, the fashion of the future is anything that a young guy or girl feels good wearing as long as it's put together in the right way."


Steve Madden also has an exclusive range of Betsey Johnson shoes now available in stores. Betsey Johnson is an American icon, a breast cancer survivor and advocate for the cause, and a true New Yorker. She has won numerous lifetime achievement awards, including the Timeless Talent Award from the Council of Fashion Designers of America. She is an inspiration to young women everywhere.


The Company has 170 retail stores (including the Company’s online store) worldwide. Steve Madden has opened 7 stores in the U.A.E that include The Dubai Mall, Mall of the Emirates, Dubai Festival City and Mirdif City Centre in Dubai, Al Wahda Mall and Centrepoint Marina in Abu Dhabi and Al Jimi mall in Al Ain. Steve Madden is also available in Asmakh Mall, Doha – Qatar.