Developing a certain characteristic language for his eponymous label, Stiaan Louw, born in Cape Town started on South Africa's neglected male fashion wear. Inspired by its rich cultural, social and traditional style, his works mature into a distinct line, fused with the classic tailoring. Louw's artistic interpretation of Male Africa is all about the duality and ambiguity from the norm. Masculine versus Feminine. Trend versus Luxury. Intellectual versus Understatement. Impressive, Louw's male icon is on the edge of indefinable transgressive sexuality.
Using natural fabrics, he manipulates and utilizes the sensibilities of eco-ness of Africa, its exuberant maleness and its exotic demi-gods.
photo credits: Stiaan Louw
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